Recruiting new forever members (online event)

About the event:

Strategic thinking for groups who would like more musicians, singers or volunteers to join them. We’ll be using examples from successful Making Music groups to look at how you attract new people to take part in your group, not just for one time, but for all time.  

Attracting new participants – musicians, singers, or volunteers for promoting groups – is top priority for most Making Music member groups. Even if your participation numbers are healthy, continuing to attract enthusiastic members who stay with you for the long term can still be a big challenge. In this event we’ll look at strategies you can use to reach out to and connect with the new members you really want – those that will stick with you forever.  

We’ll look at your group’s brand; how you talk about yourself, what makes you unique and what will draw people to you. We’ll explore how taking an inclusive approach to marketing your offer can break down barriers for any potential new members. We’ll consider the opportunities in your own communities to meet and reach out to local people and networks. And we’ll imagine ourselves as first time attenders at your group; what changes could you make that would make sure that first visit is the first of many?  

We’ve gathered some excellent case studies from Making Music members which we’ll present. And there will be opportunities for you to reflect on your own experiences of recruitment – What has worked and where have you got stuck?  

Our presenters from the Making Music team are Alison Reeves, our Access and Inclusion Lead, and Miranda Glen, Manager in Wales who leads - and recruits for - her own choir. 

We'll talk about:

• Branding: defining your Unique Selling Point
• Marketing: the inclusive sell
• Connecting: meeting potential members in your community  
• First visit: converting a first timer to a forever member  

There will be an opportunity to ask questions during the event.

Who this event is for: Anyone in a performing or promoter group looking to increase their participation numbers.  

Cost: FREE

We will be using Zoom to host the meeting, and will email you the joining link two days and again two hours before the event is due to start.

Please read the event information below before reserving your place.

Event information:

• This event includes a Powerpoint presentation
• Questions will be taken via the chat function at this event
• Automated closed captions (subtitles) will be available at this event. If you require live captioning, please contact us to request this

Recording information:
We may decide to record this event, either for publishing on our website, or so that we can review it internally.
•    We will announce at the beginning of the event if a recording is being made and what it will be used for
•    We will usually record in speaker view, meaning only people who speak will be recorded
•    If you speak, your image and voice will be captured in the recording
•    Attendee names as displayed in a Zoom meeting will not be captured in the recording
•    If you do not want your live image to be captured, you may turn off your camera during the event. However, please be aware that if you do, your name will be displayed in place of your image, unless you have uploaded an image to your profile in Zoom
•    Breakout rooms will not normally be recorded
•    Your comments in the chat box will not form part of the recording
 

By booking a place and attending this event, you consent to being recorded in this way.

Inclusivity statement:
We aim to make our events as inclusive as possible. If you have any particular accessibility requirements or if there is anything else we can do to help make the event a better experience for you, please let us know.

Cancellation policy:
Making Music reserves the right to cancel an event due to low attendance numbers, adverse weather conditions or other circumstances which make it no longer possible to run the event.